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ENIOSOL

BRAND NARRATIVE

CORPORATE DESIGN

CONTENT STRATEGY

WEBSITE

SOCIAL MEDIA

PRINT

ENIOSOL

2023

TECH MEETS
FEELS

eniosol is a pioneer in southern Germany when it comes to transitioning to renewable energy in the private sector. They offer solutions for photovoltaics, battery storage, heating, and electromobility—everything that concerns end consumers when it comes to the energy transition. As a small, owner-operated company, they have decided not only to focus on technology but to pursue a comprehensive approach that places people, defining life moments, and the surrounding nature at the forefront.

SUNNY
CD

The corporate design of eniosol is based on a clear editorial grid, functioning like a Lego set with various functional elements. A central feature is the "O" in their logo, resembling a rising sun and portraying an analog sunrise with a gentle color gradient, perfectly suited for animations.

A GLIMPSE ON THE WORLD

While competitors in the photovoltaic and solar industry often opt for industrial and angular designs, the visual language of EnioSol is characterized by analog, warm images, colors, and small snapshots. The goal is to convey an overall feeling rather than succumbing to advertising stereotypes. This approach particularly achieves a human and emotional impact in social media and campaigns.

PLAYFUL INTERACTION

The new eniosol website features numerous interactive elements and animations that invite visitors to further explore the portal. The focus is not only on technology but also on a holistic green lifestyle. Themes such as energy conservation, biodiverse gardens, and conscious consumption complement technical information and current industry developments.

NACHHALTIGES DESIGN

Even in terms of print production, we align with EnioSol's environmental values. Their poster-like brochures, affectionately called "Brochurster," are printed using the eco-friendly Riso process, which relies on soy-based inks. The result is exceptionally brilliant and sustainable. Their business cards feature a fading sunrise, symbolizing their commitment to sustainability and innovation. Each brightness phase reflects a different hierarchical level within the company.

OUR FUTURE GETS BETTER

eniosol's new slogan, "our future gets better," opens a door for consumers, allowing them to confidently embrace an individual perspective. The future is not predetermined but shaped by private energy transition and all those involved. The adjective "better" in the new slogan is versatile and can be adjusted as needed. For example: "The future gets sunnier" or "The future gets brighter" — an excellent opportunity to save costs with photovoltaics.

CREDITS

WEBDEV: Pauli Petritsch