WE TRANSFORM
COMPANIES INTO
BRANDS
AND
BRANDS INTO
EXPERIENCES
KR8 is a studio specializing in strategic brand identity, concept development, art direction, and design. Our work is analytical and conceptual, heavily influenced by tools from sociology and neuropsychology. Rather than getting lost in endless design cycles, we prefer to get to the root of the problem and then work towards the goal in agile phases. We believe that good design cannot exist without a strong concept, and a good concept is not perceptible without the right execution.
こんにちは。
All of our former projects required their very own approach, their own team of creatives, their own professional paradigm, and their own set of methods.
WHAT'S
BRANDING
WITH KR8?
NO IDEA'S GOOD
WITHOUT ITS
OWN METHOD
Our clients goals define the methods we chose to approach a project. In that respect we are more than just creatives. We always accompany clients on a friendly base up to their milestones, and beyond.
POSITIONING
+ STRATEGY
THE REAL
TARGET DEMO
HOLISTIC
DESIGN
THE RIGHT KIND
OF BOOOM
Design is always the logical follow up to the right strategy. For that we analyze markets and trends, and create the right intervention with sociological tools.
Instead of a simple target demo definition we aim to set up real time consumer milieus, mirrored from society. This allows a natural approach to brand growth.
DESIGN
TRANSFORMATION
Our design is functional, systematic and strategic in a holistic view. Not just logos. Not just slogans. No decoration elements. No fragments.
Our work helps to let your team engage with your brand, as well as your customers. We want that BOOOM to happen on both ends.
Channeling the process. Pointing down a true status. Defining future goals — styles — niches — ways. It's all about the right fit. Marketing strategy, brand design, advertising are never just a question of personal taste.
They are a commercial game.
Our brand workshops help ventures as an intervention to refocus and act upon empiric research. We guide to a certain approach that will define the direction of your strategy. This process reveals blind spots and unites teams to work together towards a mutual goal.
It often turns out that the essence is closer than you think. But in everyday life we don't get a chance to perceive the bigger picture. Branding starts with integrity, values, vision and a strategic master plan to bring your message and product into and among society, and to the right target milieus.